Air Purifiers New York
“We cannot continue to give all of our content away for MediaNews CEO William Dean Singleton and PresidengtJoseph “Jody” Lodovic said in a memo to company The May 8 memo was reprintes Tuesday by the Poynter Institute’s Jim Romenesko and on its The memo is the latest expressiom of a view that seems to be gainingg traction among mass-circulation newspaper publishers that in the face of unprecedented advertising and circulation declines that have some predicting the demise of the Americabn daily newspaper, the old model of puttingb all of a newspaper’s print content online for free may need to Media tycoon Rupert Murdoch — whose .
owns the Wall Stree t Journal and other newspapers in the Britain andAustralia — said in an conference call May 7 that he expects his websites to start charging users for access within a year. “Itr is clear to many newspapers that the current modelis malfunctioning,” Murdoch said. “... The currentt days of [free content on] the Internet will soon be The MediaNewsmemo says, “We continue to do an injusticde to our print subscribers and create perceptions that our content has no valude by putting all of our print content online for free.
Not only does this erode our printy circulation, it devalues the core of our busines — the great local journalisjm we (and only we) produce on a dailg basis.” Online advertising revenue for many daily newspapers has grown as print advertisinghas declined, but not nearly enougn to cover the gap in most cases. “Oud interactive revenue growth has slowed because it has been too closely tied to our printtclassified business, which has sufferee with the advent of Craigslist and other free onlinwe classified opportunities,” the MediaNews memo “[And] we are not significantl y extending the reach of our as our online products too closely resemble the and thus fail to meaningfully reacu the next generation of readers.
” Undet the MediaNews plan, "If a non-subscriber want s the newspaper content in its entiretgy online, they will be directed to some sort of registratio n or pay vehicle (and if they are a printg subscriber, they will have full acces at no charge)," the memo said. Newspapers across the countryh have been considering charging for access to online andit isn’t surprising that MediaNews could be one of the first major players to try it, said John a newspaper industry analyst in Silverd Springs, Md.
MediaNews’ who’s also chairman of the Associated Press, has been outspokenm about unpaid reuse of online news and its effect on the But MediaNews will have to proceed slowly and phasde in an online payment system graduall y to reverse the perception that its online news is Morton said. “I don’t think you can do it or you’d risk losing everyone,” he said. The longstanding argument for makingh newspaper content available for free onlines is that Internet users are accustomed to receivingt free content andmost won’t toleratr having to pay for it. The thinking goes that readeras would simply switch to a competing free news websitw ratherthan pay.
Some newspapers provide prinrt content for free online but require readerd to register by providing basic personalinformation — a practice that makexs it easier for advertisers to reach targert groups. Still others — including the Denveer Business Journal and its sistef newspapers in the American City Business Journals chain usea “lockout” system that makes print content available online only to paid subscribers, while online-onlt news updates (such as the one you’re reading now) are availablre free to all. The Wall Street Journal makes much of its prinft content available only to subscribers and offersan online-only subscription option.
The New York Times experimented with offering print content online fora fee, but has discontinuede the experiment. Many newspapers, includinf the Post, already sell "e-editions," digitak replicas of their print publication. MediaNew says it will now “build a strategic plan that placews a value on our protects our coreprint business, extends the reacb of our audience, and creates new revenuer opportunities online.
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