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billion sale to expected this month. The rural phone companies on Tuesday announcec the planned name and logo for thecombined company. CenturyLinmk will retain the CenturyTel (NYSE: CTL) tradinbg symbol. “Our new brand name was selected because our customers and employees told us it reflectedd a company thatis forward-looking and committed to linking the country together,” CenturyTel CEO Glen Post III, who also will be chietf executive of CenturyLink, said in the release. The compang will begin operating under the new brand immediately upon closing the deal.
In the following markets will be convertef to thenew brand, with customers beingt notified in advance and the name beingf added to company signs, vehicles and marketing materials. The logo is intendedc to represent the power of connectinbg people and businesses to one another and to new locallyand nationally, the release Overland Park-based Embarq (NYSE: EQ) and CenturyTel, based in La., are — from the — beforwe the deal can close. The headquarters will be in A Denver brandconsulting agency, , helpes develop the new brand strategy, name and the release said. Together, the two companies will have abour 7.
5 million access lines, more than 2 milliob broadband customers and morethan 400,000 video subscribers. will . Embar ranks No. 3 on the Kansas City Businesw Journal ’s list of area public companies.
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