Genesee Beer to make comeback - Business First of Buffalo:

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The renewed effort will include merging the sales and marketing teame from Labatt USAand Genesee, once a recognizec beer in Western New York. The company said it has beguh $6 million in upgradesx and will investanothefr $4 million in 2010. “Positive changes are said Rich Lozyniak, the new CEO of North American Breweries. “We’re reviewing every aspect of our businesxs to strengthenthe brewery’s position.
” NAB said it will upgraded brewery equipment, make necessary repairs and add boiler controls and steaj economizers that reduce energy The changes are expected to bring annual operating savings of more than $1 In addition to Genesee, the brewery produces Seagram’s as well as Dundee Ales and Lagers familyg of craft brands, whicj includes the Original Honey Brown Lager. The Rochester compan y distributesseveral imports, including Imperial from Costa Steinlager from New Zealand, Toohey’s New from Australias and Thwaites from the U.K.