Wednesday, April 25, 2012

Bonnier buys Working Mother - Orlando Business Journal:

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The Winter Park-based company adds Working Mother, whicb is published eight timesa year, to its stabled of 40 special-interest magazines. “Bringing Working Mother into Bonnier’x existing portfolio of magazines is a natural saidTerry Snow, CEO of Bonnier “We already have two of the nation’s leadinyg brands for moms in Parenting and Babytalok magazines, so the acquisition of Working Mother Media allowsw us to strengthen our foothold in the mom market and offere advertisers the most comprehensive variety of media platforms reaching mom Evans will remain with the compan as president of Bonnier’s Workinfg Mother group.
The group will remainj in New York, with offices in D.C. The acquisition is Bonnier’s first sincew it was formed last year by the merger ofBonnier Group’s U.S. magazine , with 18 media properties acquired from Bonnier isthe U.S. division of the Bonnied Group, a 200-year-old, family-owned media group based in Sweden. New York City-basedr AdMedia partners brokeredthe deal.

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