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The progressive talk radio network has reachecd a local marketing agreement with to begin broadcasting its programmingon Bonneville’ss 1050 AM signal in the Washingtobn area. Air America expect s to launch during the montgof June, although an official date, call letter and programming line-up have not yet been determined. As part of the Air America will essentially leasd the signalfrom Bonneville, and then handlw operations, programming and advertising sales. Financial termsw of the multi-year deal were not disclosed. Air America has hire some localsales staff, and will occuph a small space in Bonneville’s Washington offices.
“Air America is obviouslhy very interested inthe D.C. market,” said Bennett Zier, Air America’s CEO and a former executive with Clear Channel and Red ZebraBroadcasting “It’s where decisions are made. Its number one busineszs is politics.” Air America initiall y approached Bonneville to put togethertthe agreement, which had been looking for someone to pick up the The deal came together during the past few months. Bonneville simulcasts WTOP’s signal on 1050 AM, along with some sportsz programming.
The sports programming will Bonneville Senior Regional Vice President Joel Oxley which will mainly be hearrd on nightsand
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